Over the past few years, video and film communication has proven to be an indispensable tool in today’s multimedia digital world. The integration of video as a communication tool has become even more important in these turbulent times when we are inundated with increasing volumes of information, making it difficult to catch consumers’ attention.
With so much info-load filling the media every second, utilizing the best communication tools is your best bet to get the biggest share of the consumers’ time and attention. To give you an idea of why video and film communication is one of the most effective tools; they are able to increase a user’s positive experience by 97 percent and brand association by 139 percent.
Moreover, research from Cisco shows that video and film consumption rises by 100 percent every year, which proves its exponential growth. With 90 percent of businesses already integrating video and film into their marketing strategies, the power that these tools hold cannot be overstated.
Why Is Video so Powerful?
There are several reasons why video is more impactful than text-based media:
• Engaging – Video tends to be more engaging than other forms as our brains are hard-wired to connect better with visuals.
• Emotional – Video creates an emotional connection with the audience since it allows you to establish a personal feel and authority.
• Educational – Research shows that viewers can retain 95 percent of the message when they watch it on video, making it an effective educational tool.
• Empathetic – The audience can resonate with your message when they connect emotionally with you.
Why Video and Film Communication are Important In Your Communication
If still not sure whether you should incorporate video into your communication strategy, here are more reasons why it’s essential for your business:
Communicates a Story
One notable upside of video and film is the ability to tell a story, a quality that lacks in most communication forms. By communicating a story, businesses can connect with the audience on an emotional level, build empathy, and accordingly move people toward interacting with their services and products.
This way, you are able to generate loyalty and ROI more effectively.
Ideally, storytelling emphasizes comprehensibility, which makes your content digestible and therefore more impactful as a communication tool.
Displays Non-Verbal Communication
Non-verbal cues and body language play a critical role in communication. Comparatively, written text capitalizes on features such as choice of words, punctuations, and probably emoticons to convey the message, which, in most cases, tends to lack the appeal and power to get the message across. With video, however, viewers can observe verbal tone, movements, and other visual cues to better understand what the speaker is saying.
Video and film can also include other features like images and footage to strengthen the message. This makes them more effective and accurate.
It Is Accessible
One lesson that businesses have learned in these times of uncertainty is not all media is necessarily an effective form of communication. It is now clear that, to get the message to the intended audience, you need to be concise, striking, stimulating, and, more importantly, understand how people like to consume information.
Video stands out as an effective communication tool partly because it allows you to combine text, images, and music to help share the message more effectively. In any case, it attracts the biggest audience, which means you can reach more people with video content to get your message to the viewers.
Video Enhances Social Communication
In situations where people cannot meet in person, video has stepped in to ensure they communicate and do so with the familiarity of physical interactions. During the pandemic, video platforms such as Skype and Zoom came in handy to ensure business continued as usual, and this has shown their power to disrupt the traditional means of communication.
Communication channels like WhatsApp have also helped advance social communication, thanks to their ability to support video to help keep the conversation going.
Prompt More Shares
Statistically, social video generates 1200 percent more shares than all other forms of media combined. The reason is that they are concise, relatable, and engaging, making internet users more inclined to send them to friends and their social media sites. Notably, virtually all social media platforms, including Facebook, Instagram, Snapchat, and YouTube, support video, further making it possible to access and share content.
Simply, videos serve as an easy and fun way for people to share content, which explains why more people are drawn to them. So, if you want to get an urgent message out there, video can be your best bet to reach the most people within a short period of time.
Engage Audience Effectively
Within the context of communication, there is nothing as important as engaging your audience: Only by getting the viewers’ attention can you convert them into buyers and, hopefully, long-term customers. In fact, studies show that consumers are 27 times more likely to click on a video Ad than a text banner.
As long as your videos have engaging and valuable content, a hook, and a stimulating call to action, you are sure to get your audiences interested and engaged in your message.
Increase Value for Money
When your marketing budget is tight, like it probably is during this pandemic, video and film can help create maximum value with minimum investment. Ideally, you can produce a single high-quality film that you can repurpose on multiple communication channels and social media sites. You only have to customize it for different platforms and audiences, and you can expect a high return on investment from just a single source of content.
Coupled with video and film being shareable, a few videos can help you target a larger audience and make more money in the long run.
Improve Content Marketing
According to Content Marketing Institute, the primary focus of content marketing is to create valuable and relevant content that can clearly communicate to the target audience and ultimately prompt them to take action. Undoubtedly, video and film tick all the boxes, making them integral to your marketing strategy.
Also worth noting is film increases organic search by up to 157 percent and attracts 300 percent more traffic than other forms of content. As long as you are able to use available resources to identify your target audience, you can create content that is relevant to them.
Summary
Indeed, video and film have proven to have unprecedented power as communication tools, especially during uncertain times. In addition to allowing businesses and organizations to convey messages clearly and promptly, they have been useful avenues for showcasing products and services, ensuring companies achieve a tangible return on investment even during turbulent seasons. Incorporating film and video into your communication strategies will certainly take your business to the next level.
