Social networking, devices and small business during covid-19 pandemic. Busy african american man in apron sits at table and works in smartphone and laptop in interior of loft coffee shop, copy space

10 Creative Video Content Ideas for Small Businesses

Post author:Tom
Post published:January 3, 2022
Post category:Digital Marketing
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How can a small business capture your viewers' attention online? Here are 10 creative video content ideas for small businesses.

Educational video blogging, online training.

Different Types of Video Content to Grow Your Business or Organization

Post author:Tom
Post published:December 2, 2021
Post category:Digital Marketing
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There is a range of video content types to choose from to grow your business. Here are the different types and their effectiveness.

Volunteers packing cardboard boxes full of donated food in charity food bank.

How Not-for-Profits Can Use Video to Increase Awareness and Donations

Post author:Tom
Post published:October 8, 2021
Post category:Digital Marketing
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Online content has provided a huge opportunity for America's not-for-profit organizations to have access to the public. However, these organizations must evolve with online content consumption trends. Specifically, they must use video to increase awareness and donations. A recent Forbes article noted that nearly all consumers (96%) have increased their video consumption over the past year. This is not surprising in lieu of the pandemic. However, the new normal remains a changed marketing landscape where shopping and information gathering occur from the comfort of home. Here is why not-for-profits must embrace video marketing trends.