Online content has provided a huge opportunity for America's not-for-profit organizations to have access to the public. However, these organizations must evolve with online content consumption trends. Specifically, they must use video to increase awareness and donations. A recent Forbes article noted that nearly all consumers (96%) have increased their video consumption over the past year. This is not surprising in lieu of the pandemic. However, the new normal remains a changed marketing landscape where shopping and information gathering occur from the comfort of home. Here is why not-for-profits must embrace video marketing trends.