Short video content production is quickly becoming the go-to method for attracting online engagement. This is true for companies, organizations, and non-profits from all industries because they all have one thing in common. This common element is that they deal with people.
The average person is busy, and they recognize that the world is full of misrepresentations about products and services. They don’t have time to rifle through the expansive macrocosm that is the internet trying to separate fact from fiction. They need something quick and reliable. That means they need short video content.
According to a recent Forbes article, 69% of consumers would rather see short video content than any other type of content because they trust it. Video content offers something that was lost when shopping trends went digital. The viewer gets to see the product or person in action. This makes for a much more comfortable purchase.
Ultimately, people want to see who or what they are considering when they visit your site or see your ad. Short videos offer this information in a quick and trusted manner.
What Is Short Video Content?
As the name suggests, short video content is classified as such because of its length. The typical short video ranges from 15 seconds to one minute long. While this may seem short, it is exactly what the modern consumer wants in an otherwise busy lifestyle.
In order to understand why short video content is so effective, one only has to consider its environment. Social media and email are not places people go to watch movies or read novels. Long-form content is often not suitable for these places.
Your ads are not going to spur engagement if they take too long to capture your audience. However, short videos are easy to watch, and they can build trust and loyalty through their inherent transparency.
Video Boosts Engagement
Recent video marketing statistics from Social Media Today prove that short video content is the latest and greatest in content marketing options.
- 10 x increase in engagement on Twitter posts
- 20 x increase in shares on LinkedIn
- 2.6 x more purchases after viewing video content on Pinterest
- Generates more engagement than anything else on Instagram
These video content marketing statistics are significant. If you aren’t using short videos in your marketing mix, the time to start is now.
How to Get Started With Short Video Content
The first step to getting started with short video content is to hire a production company. If this makes you cringe at potential costs, don’t worry! Production companies will save you money in the long run.
If you’ve never made online video content, then a production company may already seem essential. If you’ve made some videos on social media in the past and secretly consider yourself a budding videographer, here are a few reasons why a video production company will be vital to your video content success:
Experience
Production companies aren’t learning the features of their video editing software. They are expert users. Proper lighting, sound adjustment, and mobile-friendliness are only a few of the considerations your production company will already be considering to make sure you have excellent short video content.
Quality
The biggest risk with DIY jobs whether it is video production or painting a house is that it will look like a DIY project. It is true that many people are computer savvy enough to get the job done, but if you want your video to reach its full potential, it is better to hire a production company.
Speed
Companies that specialize in video content production are successful because of their efficiency. Taking too long not only disappoints consumers, but it negatively impacts the bottom line. Video production companies are therefore motivated to meet deadlines and commit to timelines that meet the demands of their clients.
Opportunity Costs
It’s safe to assume that if you are reading this, you don’t have a video production sector in your business. That means you are going to have to reallocate someone to bet the novice video content strategist and hope for the best. They may produce good content over time, but you aren’t in the video production business! The opportunity costs involved in in-sourcing work that is outside the company’s scope rarely amounts to a profitable decision.
Hire a Video Production Company
Like many decisions in the digital world, bigger is not always better. When you hire a company to produce short video content, you want to find one that is a good fit for your organization. Generally speaking, smaller companies are more nimble. They are flexible to your needs because they don’t have the restrictive nature larger organizations require to be efficient. Essentially, they won’t try to fit your company into a box in order to make it fit into a premade company template.
Still, not every small or large video production company meets the quality standards your company will seek. In order to find this, you have to look at experience. Companies that have years of business under their belt and skilled content creators are essential for success. It’s not all about the ability to make a short video. You also want a company that is experienced in customer service and knows how to handle your account with a finesse that will leave you happy with your decision long after the video has been made.
The Value of Short Video Content Is High in 2021… and Growing
When it comes right down to it, people like videos. This trend is quickly becoming realized, which means your organization needs to jump on the bandwagon in order to remain relevant.
Videos are saturating online content options, which also means consumers expect it. The value of short video content is high, but it is also growing. You can expect it to be a marketing mainstay for many years to come.
Lastly, when you are looking at your branding strategy and how to increase online engagement for your company, short video content provides many opportunities. Find a great video production company, and your company will continuously produce content that pleases your customers or clients and improves connections between your organization and its target market.
